We've built our app on appcelerator but there is no way to deploy the app we built without Appcelerator and iTunes combined.
Our clients are not quite technical enough to compile and deploy it to itunes and then load it on their device.
We just provide them the .app and .mobileprovision which they drag and drop (Really easy for them)
How does appcelerator address to this?
You'll do the same in Titanium.
Build your app for running on device.
Then navigate to your
build/iphone/build/Release-iphoneosdirectory to get your .app file and follow the normal procedures for this from Apple.