i dont't understand the indentionLevel property of the TableViewRow:
indentionLevel | int | the indention level for the cell (defaults to 0)
"Adjusts the indentation level of a cell whose content is indented."
It's a little like tabs in a text file. An indentionLevel of 0 means the contents of the cell are all the way to the left. If you set it to 1, it moves the content to the right, 2 moves it further, etc. The amount it moves on the iPhone is 10 points.